• Promote professionalism for those who provide insurance and financial products and services in the state of Alabama through ethical standards, licensed business practices and education.
• Through its elected officers, NAIFA-Alabama represents the needs of local associations and promotes more effective service to both the member and the consumer.
• Provide services to local association members through meetings, publications, administration and liaison with legislative and regulatory agencies.
• Promote educational excellence through certification programs such as Life Underwriter Training Council (LUTC), Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), and others.
• Promote career achievement through Million Dollar Round Table (MDRT), General Agents and Managers Association (GAMA), the Association for Advanced Life Underwriting (AALU), and others.

• To provide leadership in sustaining and improving the business environment, and to enhance the professional skills of agents and others engaged in insurance and related financial services

• To fulfill its mission, NAIFA-Alabama develops and monitors programs to achieve general objectives in the areas of: communications; professional development; ethical conduct; government advocacy; member services; public relations; community service; and relationships with NAIFA and other organizations.

NAIFA's mission is advanced in part through ongoing partnerships with the following organizations:

• American Council of Life Insurers (ACLI)
• Association for Advanced Life Underwriting (AALU)
• GAMA International
• Life Happens (formerly The Life and Health Insurance Foundation for Education)
• LIMRA International
• Million Dollar Round Table (MDRT)
• National African American Insurance Association (NAAIA)
• National Association of Independenet Life Brokerage Agencies (NAILBA)
• Society of Financial Service Professionals (SFP)
• Women in Insurance and Financial Services (WIFS)